In the brave new world of Web 2.0 various terms have become part of the language. People throw them around with the expectation that everyone knows what they mean. From more common words such as Social Media, Tweeting, Poking, to a bit more obscure words such as SEM, SEO, fan building, etc.
This brave new world need not be scary. And it is never too late to jump into the mix. But before you get into marketing your business via Social Media sites, let’s look at what is considered Social Media Marketing.
The term refers to a way for a business that can interact with their customers/fans on a more one to one basis. Yes, there is Facebook, Twitter, Google+, and more sites that allow companies to do this; but these are merely tools that allow for a more interactive communication between the two.
So the question becomes, is it necessary? By all means yes!
Social Media monitoring is very important as you want to know what kind of conversations are happening around your business. If there are unhappy customers out there, you want to reach out to them and make them happy. If there are loyal customers who are talking about your business, you want to reach out to them and reward them.
For example, Home Depot monitors tweets of their rival Lowe’s customers. Whenever there is an unhappy tweet about Lowe’s they offer them discount coupons to Home Depot. This kind of marketing can create a positive buzz for potential clients and some good will.
Next blog article we will talk about some of these tools you can use to begin your Social Media Marketing for your business.