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Thursday
Feb242011

Storefront on Facebook for your business

If you currently have a web based business, and would like to expand your reach to the Facebook universe; you should take a look at a new service. Payvment is a startup that now offers a free store front on Facebook for your business. 

The app allows you to setup your products, uploads photos and offer shipping options.  You can also add your store to the Payvment shopping mall.  Facebook users can “Like” your product and make comments on them.

Payvment has been growing quickly since launch time (50,000 merchants).  They are adding about 250 merchants a day to their mall.

There are rumors that Facebook is also working on a shopping mall within Facebook universe and allowing users to purchased goods via Facebook credits. 

How it works:                                                          

The Facebook store will be created as a tab under your Facebook Fan page.  It allows search of your products within the window. The shopping Cart included will automatically update prices for users and it is powered by Payvment’s “Open Cart Network” so that the transaction can be completed from any storefront.

No merchant account is necessary; just a PayPal account to collect sales revenue.  Consumers can purchase products via PayPal, Visa, MasterCard, Amex or Discover. You can also accept payments in over 20 world currencies.

Shipping via FedEx and UPS is supported and it is automatically calculated.  UPS and FedEx accounts are not required.

What this means for your business:

By adding a store front to your store on Facebook, you are essentially adding another channel for your business.  As you build your community of fans on Facebook, you can include promotions and discounts on Facebook, and have your fans purchase items within the Facebook universe as opposed to leaving Facebook and going to your website.